Donkey Wheels – Android / iOS - Under Construction

This mobile game is about a funny donkey, that is on an unbridled cart, going down in a Hill, where a giant rock chases it. It needs to avoid the obstacles, collecting coins to get upgrades and other advantages. That is a Freemium game, focusing in casual gamers

The monetization uses a combination of IAP and advertising.

In this project I was the Creative Director, coordinating the creative team, working in the game concept, balance, monetization documentation, missions, level design, mechanics and interaction.